Portfolio
The Fairmont Scottsdale Princess- Hybrid Events
For my social and mobile marketing course, I conducted primary and secondary research on the rise of hybrid events in a world with an ongoing pandemic. I then produced a digital marketing strategy for how the Fairmont can position itself as a leader in the "bleisure" sector.
A SWOT analysis and digital marketing strategy for maintaining and accumulating more season ticket holders for Opera Philadelphia
Culver's and Gen Z
Quali-quant research on Gen Z's preferences, habits, and awareness of fast-casual restaurants with an emphasis on Culver's
A digital marketing campaign based on corporate social responsibility
Food-Delivery Apps and College Students
Research on college students' preferences and behaviors regarding food delivery apps within the context of the COVID-19 pandemic
Cleveland Clinic and Gen Z
A digital ethnography based on adding a chatbot service for mental health care for Gen Z'ers
Walt Disney Imagineering
Imaginations Competition
We designed a family-friendly attraction that celebrated the history of our college town, Athens, Ohio
News Release- Equality Now
A press release from the standpoint of the nonprofit Equality Now, about the release of their first podcast, Ordinary Equality
Hard News Story: Fatal Fire
In my journalistic writing class, we watched a press conference daily, and then wrote a hard news story immediately after. This is my Lasher-Evarts scholarship-winning piece on a fatal fire.